2011: Weight Watchers Smart Ones introduces Satisfying Selections, larger portioned frozen meals sold in bags which were later discontinued in 2014.2008: Weight Watchers Smart Ones re-launches frozen breakfasts.2007: Weight Watchers Smart Ones introduces frozen pizza snacks.2004: Weight Watchers Smart Ones introduces frozen pizzas.The line includes breakfasts, entrées and desserts. 1998: Heinz consolidates the Weight Watchers frozen meals under the Weight Watchers® Smart Ones® brand name.1992: Weight Watchers Smart Ones line launched as a sub-brand of Weight Watchers® frozen meals.Oprah has previously called out Smart Ones on her website as a healthy frozen meal option. In 2015, Oprah Winfrey joined Weight Watchers as an investor and member. In 1999, Heinz sold Weight Watchers International but retained a license to use the Weight Watchers trademarks in connection with various food products. Later, the meal offerings were expanded significantly and are no longer limited to only one gram of fat. At launch, the Smart Ones line was notable for containing only "ONE gram of fat". At the time, Heinz owned Weight Watchers International, known for its well-known weight-loss program and services. The Smart Ones brand was launched by the H.J Heinz Company in 1992 as a sub-brand of the Weight Watchers line of frozen entrées and desserts. Smart Ones products, including frozen breakfasts, snacks, entrées, and desserts, are produced in the U.S. Smart Ones is a brand of frozen food products which is promoted based on wholesome ingredients, taste, and convenience, especially for consumers who are managing their weight via portion control.
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